One planet winepak is designed to make a difference and this packaging is certainly trying to help consumers to help the planet. The tetra prisma packs are a benefit to the environment, produced from renewable and sustainable resources they are light weight, recyclable and shatter proof. The Op Winepak produces 80% less greenhouse gas emissions and uses 92% less packaging to deliver the same amount of wine.
This boutique wine company has been created by a small group of friends who while still producing premium wines were looking to make a difference to the impact on the environment of their industry and so the quest began to find convenient, environmentally friendly packaging whilst not compromising the wine itself.
After 5 years of research and consultation the inaugural release of the One Planet Wines is a very smart Adelaide Hills Sauvignon Blanc made by Sarah Fletcher from Alta Wines. This is a fresh and vibrant wine with lively acidity and is all you would expect from this variety and region. A McLaren Vale Shiraz made by Tim Burvill who established Rockbare, Mojo and in later years Barossa Babe. This is a typical rich McLaren Vale shiraz, intense with dark ripe fruits and well balanced oak nuances. I was impressed with the quality of the wine after being a little surprised by the packaging.
Phil Reedman Master of Wine and regular wine judge both nationally and internationally has come on board as the Brand ambassador for One Planet so expect to hear and see more from this innovative group, I am sure this team will be looking to expand their range.
Australia has always been proud of its ability to combine tradition with new ideas and while this packaging has an obvious advantage in specialised markets such as airlines, cruise ships and out door events etc there is an ever increasing number of consumers who are making more environmentally friendly choices when shopping, could be a winner? Will keep you posted
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